20 million fewer individuals were giving to charitable organizations in 2016 vs. 2002.

20 Million People Stopped Giving to Charity

Between 2000 and 2016, 20 million Americans stopped giving directly to charitable organizations. That’s the report from the Urban Institute’s Shena Ashley in “Why the Decline in Individual Donors Should Matter in Institutional Philanthropy—and What to Do About It,” published in NonProfit Quarterly Winter 2019 edition. The data reflect the growing trend. In 2016, 53.9% of American households donated something to …