What are your giving habits like in the COVID-19 era?
Michael Theis, in “Surveys Show Mixed Bag for Donor Behavior” for The Chronicle of Philanthropy, summed up the results of a couple of recent charitable giving surveys. He noted several positives along with some challenges:
- 55% of Americans had donated to charity this year.
- 6% said they’d increased the amount they’d given.
- 37% said they were tipping more than usual.
- 12% had given money to a loved one or someone laid off.
- 7% had purchased a gift card from a local business.
- 63% had not changed their giving habits (admittedly, this number could be a positive if they were already giving generously).
- 15% had paused donations because of income loss.
- 5% had decreased the amount they were giving.
- 10% were tipping less.
- A QuickBooks survey showed that 47% of regular givers were giving less than they were a month ago.
What’s your approach in this season? Giving more? At the same level? Less? Waiting to see what happens?
Photo by Allie on Unsplash
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Published July 1, 2020
Topics: Giving Trends