Where do you find major donors?

I get asked that question a lot. Of course, in many of those cases, people simply want me to give them a list.

But the evidence is right in front of you. Look for age. What do I mean?

A whopping 91.39% of all millionaire wealth rests in the hands of those 50 years of age and above. The highest percentage of millionaires (28.4%) are in the 60-70 year range, and 24.10% are in the 70-80 year range. There are more millionaires in the 80-90 age range (12.16%) than in the 40-50 age range (6.74%).¹

By the way, when you look for millionaires, the car they drive is not always indicative. While many drive a Mercedes or BMW, the number two choice of millionaires? Ford.

So the message? Look for age, and an occasional Ford.

¹Wealth Engine, The 2018 US Millionaire Report.

Related articles:
Surprising Facts About the Charitable Bequests of the Wealthy
2018–The Wealthy Plan to Increase Their Giving
Are We Losing the Charitable Habit?

Bill High

Bill is CEO & Founder of Vyne Legacy. He works with families to equip them with tools to build multigenerational legacies, and he teaches givers and financial advisers on transformational biblical generosity. He is the co-author with David Green of Giving It All Away and Getting It All Back Again: The Way of Living Generously.

Published May 21, 2018

Topics: Nonprofit Development

Major DonorsNonprofit Development