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What Donors Want-1 Big Thing

Do you run a really cool and happening ministry?  Is it full of excitement and pizazz?  Yet do you wonder, sometimes, why your donors don`t get how cool your ministry really is?

A recent study provides a powerful insight.  People in their 20`s, 30`s, and 40`s tend to equate happiness with excitement, activity, jazzy stuff.  On the other hand, people in their 50`s equate happiness with peacefulness.

Implications?  The young hip ministry tries to get their donor base excited over the ministry with cutting-edge materials and presentations when, in fact, their older donor base may well want peace.  This means calmer materials, steadiness, and a calm sense that “we are winning.”

As the study points out, remember who your donors are.  Don`t try to make them what you want them to be.

About Bill High

Bill is CEO of the Signatry: A Global Christian Foundation. He works with families, individual givers, and financial advisers to share the foundation’s message regarding biblical generosity and charitable giving. He is the co-author with David Green of Giving It All Away and Getting It All Back Again: The Way of Living Generously: www.givingitallawaybook.com. » Learn More

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