The Rise of FamilyArc and Family Legacy
Many have seen my title Founder of FamilyArc. A few responded with questions.
But something happened during my time at NCF. I began to have families and family-owned businesses approach me. They wanted something more. They were facing issues of thinking through succession, how their businesses would carry on, how their children would fare, and ultimately what their legacy would be.
As a result, I began to have families engage me as a consultant outside of my work from NCF. I helped families develop a plan for multi-generational legacy, including reworking family constitutions, succession plans, and giving plans.
But as I did that work, it also became clear to me that the success of families clearly hinged upon their ability to remember the stories that had brought them there. Their stories represented their history, their hopes, their fears, their failures and their triumphs. In remembering those stories—the good and the bad—they brought together the fabric of family that could be passed from generation to generation.
As I researched the market, there was no product out there that satisfied the need of families—private, prompted family communication, and focused upon the family story. While there are other applications, most of them are not private, and prompt a lot of event driven chatter. Most importantly, they were not story focused.
As I studied the problem, I remember it clearly on December 27, 2011, the idea for a private family network struck me. We began to put the plan in motion and by 2012, the plan was in full force. We had to make lots of iterations but ultimately we were able to launch a commercial version of FamilyArc—www.familyarc.com.
That company is led by CEO Brian Donaghy and is now reaching and serving families across the country. FamilyArc is the only online platform focused upon preserving the family story while prompting family communication in a private setting. Best of all, for those who need help in getting started, FamilyArc offers professional services like writers, videographers and archivists to get the work done.
My work continues, but now it includes the fuller and broader expression of family, legacy and generosity.