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Ten Tips to Make Your Website Work for Your Donors

The online world is here to stay for ministries.  For that reason, it’s a good time to evaluate your website from a donor’s perspective.  Here are 10 tips:

1.      Be concise.  Most donors are scanners.  Big blocks of text scare people off.  Use bullet points and small paragraphs.

2.     Use pictures.  Show the story.  Don’t just tell it with text.  Pictures produce emotions and let your readers “feel” your mission.

3.     Highlight your vision, mission, and key objectives.  Make sure that people know where you are going, how you are going to get there, and your three to five mission-critical activities.

4.     State the problem clearly.  Make sure that your donors know what problem you are trying to solve.  Make sure your solution is clear as well.

5.     Have a “donate” button.  It’s imperative that you give people a way to help.  Include cash, credit card, and noncash giving options.  See as one noncash service option.

6.     Make giving easy.  No more than 2 clicks to the donate page.

7.     Give something away.  The best bet:  Give away information.  Maybe you can give away a white paper.  Give them a reason to visit your site because of timely, relevant, and shareable content.

8.     Provide information about board and staff.  People want to know who is involved with your organization.

9.     Keep it current.  Enough said.

10.  Optimize your site so people can find it.  Make your site easy to find with search engine optimization.  SEO work doesn’t have to be costly.  Use a provider from, for instance.

About Bill High

Bill is CEO of the Signatry: A Global Christian Foundation. He works with families, individual givers, and financial advisers to share the foundation’s message regarding biblical generosity and charitable giving. » Learn More. He is the co-author with David Green of Giving It All Away and Getting It All Back Again: The Way of Living Generously.

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