How Our Giving Should Adjust to the Times?
The past two years—from 2008 to 2010—have been a roller coaster ride. It’s been amazing to witness first hand.
A friend of mine runs a charity and they were within 6 weeks of shutting down when a major gift landed. Here in 2010, they landed 3 major gifts. The year was unremarkable but for those three major gifts.
On the other hand, another friend of mine was riding high in his business. He was printing money and his company was on the swing toward 1,000 employees. But the crash of 2008 occurred. He’s down to less than 20 employees. The spiral downward has been dizzying.
What are the lessons?
First, the major gift is perhaps more important than it has ever been. Receiving it—or not—can make or break a charity. Second, when you have the opportunity to make a major gift, take advantage of it. Just make it. Who knows when times or fortunes will change?
In Luke 12, Jesus chastised the rich landowner for storing up treasure for himself. His words were harsh:
You fool! This very night your life will be demanded back from you, but who will get what you have prepared for yourself?’ So it is with the one who stores up riches for himself, but is not rich toward God.”
Give now, and make impact now!