What Donors Want-1 Big Thing
Do you run a really cool and happening ministry? Is it full of excitement and pizazz? Yet do you wonder, sometimes, why your donors don`t get how cool your ministry really is?
A recent study provides a powerful insight. People in their 20`s, 30`s, and 40`s tend to equate happiness with excitement, activity, jazzy stuff. On the other hand, people in their 50`s equate happiness with peacefulness.
Implications? The young hip ministry tries to get their donor base excited over the ministry with cutting-edge materials and presentations when, in fact, their older donor base may well want peace. This means calmer materials, steadiness, and a calm sense that “we are winning.”
As the study points out, remember who your donors are. Don`t try to make them what you want them to be.