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What Donors Want–1 Big Thing

       Do you run a really cool and happening ministry?  Is it full of excitement and pizazz?  Yet do you wonder sometimes why your donors don`t get how cool your ministry really is?

       A recent study at Excitement or Peacefulness provides a powerful insight.  People in their 20`s, 30`s, and 40`s tend to equate happiness with excitement, activity, jazzy stuff.  On the other hand, people in their 50`s equate happiness with peacefulness.

       Implications?  The young hip ministry tries to get their donor base excited over the ministry with cutting edge materials and presentations when in fact their older donor base may well want peace.  This means calmer materials, steadiness, and a calm sense that "we are winning."

       As the study points out, remember who your donors are.  Don`t try to make them what you want them to be.

About Bill High

Bill is CEO of the National Christian Foundation Heartland. He works with families, individual givers, and financial advisers to share the foundation’s message regarding biblical generosity and charitable giving. He is the co-author with David Green of Giving It All Away and Getting It All Back Again: The Way of Living Generously: www.givingitallawaybook.com. » Learn More

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