What Donors Want–1 Big Thing
Do you run a really cool and happening ministry? Is it full of excitement and pizazz? Yet do you wonder sometimes why your donors don`t get how cool your ministry really is?
A recent study at Excitement or Peacefulness provides a powerful insight. People in their 20`s, 30`s, and 40`s tend to equate happiness with excitement, activity, jazzy stuff. On the other hand, people in their 50`s equate happiness with peacefulness.
Implications? The young hip ministry tries to get their donor base excited over the ministry with cutting edge materials and presentations when in fact their older donor base may well want peace. This means calmer materials, steadiness, and a calm sense that "we are winning."
As the study points out, remember who your donors are. Don`t try to make them what you want them to be.