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Of Political Conventions, Family and Story

As I write, the Republican Convention is history and the Democratic Convention is ready to begin.  They are extravaganzas with a bevy of speakers each trying to outdo the other.

But in truth, the success of every convention is based upon one simple fact: They will succeed only if they can connect their storyline to the American family.

Put differently, every prevailing party must develop a storyline around the pain that the American family is experiencing.  Is it a need for tax reduction?  Is it a need for change?  Is it a need for safety?  The ability to build a story around that pain point will attract voters.

On the other hand, a platform of speakers who seek to cater to their own individual agendas or the uplifting of themselves will fail.  Families want to identify with those candidates who best empathize with their plight.

About Bill High

Bill is CEO of the National Christian Foundation Heartland. He works with families, individual givers, and financial advisers to share the foundation’s message regarding biblical generosity and charitable giving. He is the co-author with David Green of Giving It All Away and Getting It All Back Again: The Way of Living Generously: www.givingitallawaybook.com. » Learn More

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